Post by account_disabled on Mar 5, 2024 4:03:00 GMT -5
According to the 2021 Advertising Investment Study in Digital Media carried out by IAB Spain, advertising investment in digital media exceeded 4,000 million euros in 2021 , with a growth of 34.4% compared to 2020. In this way, there are more and more companies from all sectors that use marketing 4.0 to reach their potential customers in a society that is increasingly interconnected. And new technologies, social networks and smartpnes have completely changed the way in which consumers buy their products and services . This has caused companies to have had to change their marketing strategies in order to respond to new customer needs. This reinvention of the world of marketing is what has been called marketing 4.0. Do you want to know more about it? We tell you everything below. cta text What is marketing 4.0? Marketing 4.0 is a term first coined by Philip Kotler, a renowned American economist and marketer, in his book Marketing 4.0 Transform Your Strategy to Attract the Consumer . In his work, he states that “marketing 4.0 arises when the offline meets the online , the style meets the substance, and the machines meet the human.
That is, the concept of marketing 4.0 gives its name to the reinvention of the world of marketing, which includes the digital channels that ave been appearing in recent years, and that have been unified with traditional marketing channels . In this way, the union of both welcomes a new stage wse main objective is to generate a feeling of trust and build customer loyalty. Likewise, this new stage is part of a society that is increasingly interconnected and has much more information Europe Mobile Number List when making purchases. Omnichannel , data and technology make it possible to satisfy customer needs and offer them a good spping experience , something that has become essential for brands. It is for this reason that marketing 4.0 puts the customer at the center of its strategy with the aim of creating lasting and multidirectional relationships , where customers feel that they are listened to by the brands. Furthermore, marketing 4.0 opens the doors of the world of advertising to small and medium-sized businesses, since advertising through digital media, and especially social networks, is more efficient and economical. w is marketing 4.0 different from marketing.
The key aspect of this latest revolution in the world of marketing is found in hyperconnectivity and the growth of e-commerce . And currently, and according to Eurostat data, 7 out of 10 Internet users make online purchases . In this way, marketing 4.0 is just the result of the constant changes that the marketing sector has undergone, something that has been called Moving from traditional to Digital ; changes that are related to the evolution of technology and the use that society makes of it . Initially, advertising was one-way and its only purpose was to sell . For this, mass media such as television, radio or billboards were used. Segmentation did not exist and the strategy focused on the advantages of the product, witut taking into account the needs of the customer. Later, with marketing 2.0, brands began to segment their ads , which made advertising campaigns more efficient. Furthermore, as customers were increasingly demanding, brands began to create their own identity that would allow them to differentiate themselves from the competition . In the marketing 3.0 phase, marketing strategies began to become increasingly personalized thanks to more detailed segmentation.